MAGAZINE EDITOR
With over a decade of experience in magazine journalism, I have honed my skills as an editor specialising in travel and conservation publications. My passion for magazines stems from their unique ability to establish an emotional connection between reader and place or subject. The allure of magazines, for me, lies in their unique ability to curate visually compelling and well-structured stories that captivate and inspire, whether in print or digital format. As an avid traveller myself, I am particularly drawn to the travel niche, where I aim to spark curiosity about new destinations, connect journeys with conservation and wildlife initiatives, and highlight emerging travel trends. My editorial work is driven by a love for storytelling and a commitment to delivering insightful content that informs readers and encourages thoughtful exploration. Beyond that, I enjoy amplifying a publication's impact by strategically leveraging social media and multimedia storytelling across a variety of platforms. My approach not only broadens audience reach but also drives engagement, elevates brand reputation and creates lasting connections between content and readers through immersive digital experiences.
DISCOVER GERMANY, AUSTRIA & SWITZERLAND
January 2016 – present
My editorial journey began over ten years ago with Discover Germany, Austria & Switzerland, a monthly magazine catering to business travellers in both English and German. In this role, I spearheaded the growth of the magazine’s digital presence by developing SEO-driven articles, ensuring consistent top rankings on Google for a wide range of topics covering Germany, Switzerland, and Austria. In this role, I have specialised in consumer-focused content that highlights the culture, business, and travel opportunities of the DACH region. My portfolio includes a diverse mix of editorial features and advertorials, which allowed me to further refine my expertise in copywriting and localisation for international audiences. With over a decade of experience and ongoing freelance involvement as acting editor, I continue to shape compelling narratives and drive engagement for Discover Germany, Austria & Switzerland.
Read all magazines here.
OCEANOGRAPHIC
August 2021 – May 2025
As editor of Oceanographic Magazine, I led the bi-monthly production of the print publication and spearheaded the expansion of its digital presence, including website development and growth across social media platforms. I established strategic partnerships and introduced innovative initiatives such as the expansion of our news offering, the introduction of multimedia elements to the website, as well as the creation of a subscription model by introducing an exclusive columnist offering to broaden the magazine’s reach. During my tenure, Oceanographic’s audience experienced remarkable growth: digital edition circulation increased from 135,000 in 2023 to 332,000 in 2025; our social media community expanded from 72,000 in 2023 to 105,000 in 2025; and active website users surged from 274,000 in 2022 to over 3.6 million by 2025. These achievements reflect my commitment to engaging storytelling, digital strategy, and audience development.
Read a sample edition here.
SPOTLIGHT (Madeira & Western Australia)
Oceanographic Spotlight is a mini magazine that shines a light on ocean communities and places from across our Blue Planet. Featuring popular Oceanographic content – articles, columns and the “behind the lens” interview – each Spotlight showcases the essence of life in each location as told through gripping writing and stunning photography. In direct collaboration with the respective tourism boards and contributors, I planned the content and managed the creation of these special editions about Western Australia and Madeira.
Read Spotlight – Western Australia here.
And Spotlight – Madeira here.